Posts

Showing posts with the label projects

Advertisement Project: Teaching Persuasion

Image
I know that everyone who has to teach persuasion has done this at least one time in their teaching career.So I’m not proposing anything new.I’m just putting mine out into the ether.


Hands down, the best way to get teenagers to understand persuasion is to appeal to their hungry little consumer on the inside.  It seems like, for about of month out of the year, I become an expert in commercials.  And once the kids begin to break it down, see how advertisements work, see how marketers use formulaic methods to get people to buy their stuff even without realizing their being marketed to, the kids want to try their hands at it. 
The Advertisement Assignment is pretty simple: the kids work in pairs to create a print ad or a commercial for an assigned product.  They get a blurb of what the product is about, and they have to create a name, a logo, and a tagline with a clear message, all while using persuasive elements that they’ve learned from over the course of the unit.  Other than those in…